When students create their profile and fill out their preferences, they will be recommended universities by the BridgeU system. If they are recommended a university, it means that they match with the unique points about the university.
A 'Recommendations' campaign is where you can deliver content to the feeds of students who have been recommended your university. At this stage, students are often in the early phases of university discovery, so content tends to be more high-level, helping students with their awareness about why they should be learning more about your university as a potential destination of study.
This allows universities to tell their story, and highlight some of their key features, to best-fit students who are just at the start of their university discovery process. It helps students understand more about why they have been recommended those universities, providing them with information content to learn more about the specifics.